Novel Bin
Chapter 917: 916 Strong Alliance
Chapter 917: 916 Strong Alliance
Li Wei. Nike.
No one will forget the epic collaboration between Li Wei and Nike, the second professional athlete in history, after Michael Jordan, to earn dividends.
At the time, Li Wei was just “the Sun Wukong who sprang forth from a crack in the rock,” and Nike’s contract was ridiculed by everyone as “insane and irrational.”
So, what about now?
Not long ago, major companies began releasing their 2018 financial reports, and after compiling the data, Forbes listed a ranking—
The annual revenue of exclusive series collaborations between professional athletes and sports brands, providing a direct focus on the market influence of top athletes.
“Air Jordan” series, three billion US dollars, still the most successful and glorious product line in sports history, unmatched to this day.
LeBron James series, Nike, six hundred million US dollars.
Kevin Durant series, Nike, one hundred seventy million US dollars.
Kyrie Irving series, Nike, one hundred million US dollars.
What do you think?
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